There are 3 levels of TV commercials and each tier represents the size and style of the production involved. The example below is a local company and a sample of a TV spot created under each tier. This should help in determining which type of TV commercial would work for your budget.
Tier 3 TV Commercial:
These TV commercials are typically used by local advertisers to get their message out their in a simple and cost-friendly way. Because the graphics are simple and the editing time is minimal, these commercials can be produced and on air within 24 hours. The average cost for a tier 3 TV commercial is $750-$1500.
Tier 2 TV Commercial
These commercials have a little more style to them. With these TV spots, editing is time-consuming and the camera shots are more creative. The average cost for a tier 2 TV commercial is $1500-$3000.
Tier 1 TV Commercial
A tier 1 commercial is a national commercial. It can be as simple as being created in a studio with a green screen or as elaborate as a Hollywood production. Usually, a tier 1 TV commercial involves actors, story-boarding and script-writing. They can vary in price drastically, depending on the size and work involved. The 30 second TV commercial example below averages between $3500-$5,000 for production. The commercial below was part of a branding campaign for the same client.
Posted on March 8, 2011
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