Browsing All Posts published on »February, 2011«

What Is A Focus Group?

February 21, 2011

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In advertising, a focus group is the best way to find out how your audience will react to a new idea, product or advertisement.  This marketing strategy is also a great way to save your company on advertising dollars. Focus groups can range in size, being as large as a group of 1,000 people.  Normally, […]

Types of TV Advertisements and Choosing the Right Strategy

February 2, 2011

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Before you make a decision on your TV ad campaign direction, let’s make sure you address the following: Do you have a product/service that is appealing to the public? Did you determine your television advertising and production budget? (varies in different markets) Will you be able to handle the additional traffic? If your answer is […]